Mozilla, best known for its open-source Firefox web browser and Thunderbird mail client, has unveiled a bold new rebrand. According to Mark Surman, Mozilla’s president:
Since open-sourcing our browser code over 25 years ago, Mozilla’s mission has been the same – build and support technology in the public interest, and spark more innovation, more competition and more choice online along the way.
The new rebrand aligns with that mission, giving people a renewed sense of empowerment as they engage in digital spaces.
To create its new visual identity, Mozilla teamed up with renowned branding agency Jones Knowles Ritchie for this transformation, working to emphasize the organization’s broader impact beyond Firefox, its most recognized product.
At the heart of Mozilla’s new visual identity is the flag symbol—an emblem of activism that stands for the promise to “Reclaim the Internet.”
This design draws on Mozilla’s unique combination of advocacy, innovation, and user-focused values. The stylized green flag, represented by geometric shapes, conveys a modern sense of unity and team spirit.
The updated visual language incorporates elements like a custom semi-slab typeface, a versatile green palette, and modular icons inspired by the flag symbol. Together, they create a distinctive identity that helps Mozilla stand out amid a sea of generic tech logos.
For comparison, here’s the logo that represented the company over the past seven years, from 2017 until now:
The rebrand also aims to simplify Mozilla’s message to its users, bridging the gap between tech innovation and the everyday internet user.
By blending bold, clean typography with a structured yet adaptable design, Mozilla makes its values—privacy, inclusivity, and openness—more accessible and tangible.
According to the company, this move is part of Mozilla’s broader ambition to foster a healthier internet ecosystem, tackling challenges from privacy breaches to misinformation.
Curious to explore the new brand further? You can learn more about it by visiting the official announcement. For a deeper look at the creative work behind this rebrand, visit jkrglobal.com.
